Create a support system that offers a social experience through which members can create a personalized, online profile that allows them to:
- Connect with fellow property-casualty and risk management insurance professionals
- Discuss industry trends and issues
- Exchange study tips and insights for The Institutes’ knowledge solutions
- Receive career insight and advice
Byrd Alley developed an online social community that both connects insurance professionals with others engaging in similar studies and provides a platform on which to share information. By harnessing the design paradigms of social media, the site allows new users to quickly learn their way around and encourages rapid engagement with other members.
- Captured 70% of the 50,000-member original target audience in 6 months
- More than 125,000 risk management and insurance professionals have joined The Community, creating an environment of dialogue, discussion and relationship building while supporting the insurance industry.